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NAR’s marketing chief reveals the new strategy for Realtors
After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new "More Than Opening Doors" campaign.
NAR highlights unseen work of Realtors in new ad campaign
The 1.47-million member organization seeks to show consumers that "agents who are Realtors do more than open doors" with its slate of new ads.
More home-seekers say they’ll buy. Will they be enough to save the spring market?
A new Intel survey of 3,000 working U.S. adults shows how consumer attitudes about homebuying may boost the spring and summer market — though a full recovery may take longer.
New real estate partner and knowledge lawyer at RDJ - Irish Legal News
New real estate partner and knowledge lawyer at RDJ Irish Legal News
Nadhim Zahawi joins UAE-backed fund investing £1bn in Mayfair hotels - Business Matters
Nadhim Zahawi joins UAE-backed fund investing £1bn in Mayfair hotels Business Matters
How to get off the feast-or-famine real estate roller coaster
Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced.
The Ex-Taxi Driver at the Center of Russia’s Shadow War - The New York Times
The Ex-Taxi Driver at the Center of Russia’s Shadow War The New York Times
ChatGPT and Meta redraw the lines of reach and control
AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging consolidation and ChatGPT’s ad test, the rules of reach are changing again.

